The human brain is a funny thing.  I have a house with magazines all over—on coffee tables, on nightstands, in the bathroom and on kitchen counters… but I’m mostly not intending to read them.  Yet when I see a magazine in my kitchen trash, it sometimes calls to me to check it out (it could be that Atlantic I really must get to, it could be breaking news about Victoria’s Secret—that is a magazine, isn’t it?).  This morning it was More.  Now I don’t personally have anything against More, but its tag-line, “celebrating what’s next” struck me as anti-enlightenment.  After all, if Echkart Tolle is onto anything with his Now-Power, then getting more and thinking about what’s next, even if it’s a focus-grouped laser beam onto one’s very own demographic (tips for grey hair, looking good in jeans even if you’re not skinny, etc.)—thinking about the future—is the exact opposite of being happy.

And so, I’m starting my own magazine.  It’s called Enough.  It’s not your parents’ Enough (that’s Enough Already) and it’s not your kids’ Enough (that’s Enf and arrives via twext)—our Enough is a magazine expressly for us nerdy band-of-outsider-parents and I think you’re really going to enjoy it.

Enough is inspired by Seinfeld, but it takes content about nothing to the next level—a magazine so devoted to the fact that we have enough and are enough that it doesn’t even need to actually exist.  It’s a concept that I’m hoping to distill down to a notion.

Everything about Enough makes us feel good—magically filling us with patience, compassion and abundance.  It has no ads because the whole point is that we don’t need anything.  It goes beyond non-profit—costing nothing and earning nothing.  Enough has no tips or suggestions, as it knows we’re already good enough; it has no photos and stories about other people’s lives because everyone’s life is just as interesting.

Enough may not exist—but it does so as an act of generosity and love.  Our tag line:  “Not existing because… it’s Enough” (it doesn’t even need an exclamation point!).

In my non-existent “Note from the Editor” to non-existent readers, I thank Sartre and Camus because when I was a kid they helped me re-frame my life in bourgeois suburban Chicago, encouraging me to be just anti-social enough to get out (although I spent the next few decades humbly trying to crawl back in, at least to a comfortable middle class life, sans the attitude and leavened by gratitude).  I had always wondered how, given their existential philosophy of meaninglessness, Sartre in particular would actually bother to write such long books, or to write at all.  As I mature I am realizing that they wrote as acts of love—edgy, real and esoteric love that both saved me and intellectually inspired me in a world where I could never find “my people” much less my direction.

Now you may wonder how I can afford to start a non-existent magazine in tough economic times, but I’m using the fortune I made from the non-existent chain of restaurants I didn’t start—Basta Pasta! But that’s what it’s all about:  giving back.

And so I write with my own sort of love, in my own voice, with a plan to not write one of these days… subversively happy in the present moment and inviting you to join me.

So, today let’s just not—in the service of all our collective children.

Namaste, Bruce


Tags: ,

8 Responses to “Enough”

  1. Kristen @ Motherese Says:

    Bravo! I will transfer some doubloons from my non-existent PayPal account to yours to help you launch your magazine.

    I hope that will be enough.

  2. privilegeofparenting Says:

    More than enough and I thank you for it—those doubloons will help us not get to Davos.

  3. BigLittleWolf Says:

    I’ll happily launch to your French market, which will surely embrace your cited literary references as well as your concept, merrily dissecting the merits of “ça suffit” through endless rounds of discussion shows until we all want to say. . . enough.

  4. krk Says:

    is enough ever enough?

  5. Love that makes us crawl « Privilegeofparenting’s Blog Says:

    […] p.s. For those who haven’t had enough of this discussion about how much is enough, consider subscribing to my non-existent absurdist magazine…Enough […]

  6. WAAG! « Privilegeofparenting’s Blog Says:

    […] p.s. If you join WAAG it comes with a free subscription to Enough […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s